Association Day 2010

Lunch

Location: Harmonie Hall

Strategic Global Planning for Associations

Location: Room Fantasie 1 & 2

It’s an ever more globalised world and associations are playing their part: this session explores the often radically different strategic approaches that associations are taking to boost their membership and expand their influence, to promote their accreditation and education programmes, to develop and market services for new regions of the world, deal with ever-increasing competition, and of course to fulfill their organisation’s mission.

Moderator: Greta Kotler, CAE, Chief Knowledge and Strategy Officer, ASAE (American Society of Association Executives)
Speakers: Chip Deale, Head - Global Society Relations, CFA Institute; Helga Severyns, Senior Director, UITP (International Association of Public Transport); Luc Hendricx, Director, IDF (Congresses and Governance, International Diabetes Federation)

How to Decide Where to Hold Your International Congresses

Location: Room Illusion 1 & 2

Do you have a rational, professionally-designed decision-making process for analysing where to hold your future events, and are you aware of every factor that potentially influences how the decision is made? If so, you’re in a minority within the association community! Using ICCA’s recently updated framework document on this subject as an agenda for group discussion, this session will generate and share great ideas about how to make the decision-making process more efficient, transparent, and in alignment with the strategic objectives you set for your most important meetings.

Moderator: Martin Sirk, CEO, ICCA (International Congress & Convention Association)

Leveraging Conference Content Online

Location: Room Illusion 3

Your meeting might only take place for three or four days, but your association’s members increasingly want to have access to the valuable content throughout the year, whether they are able to attend the meeting or not! This session explores ways in which data, ideas, and full meeting sessions can be captured, shared, co-created, and archived for the maximum benefit of all of your members. New technological solutions will of course be highlighted, but the conceptual issues surrounding how to effectively deal with overwhelming mountains of data will also be debated. The presentation will also look at leveraging content value from a revenue generation and association development point of view.

Speaker: Pol Van De Perre, Association Director, MCI Brussels

Coffee Break

Location: Congress Centre Foyer

Themed Discussions: Sessions repeated from the 14:00 session. Delegates can choose one subject in this session.

Strategic Global Planning for Associations

Location: Room Fantasie 1 & 2

It’s an ever more globalised world and associations are playing their part: this session explores the often radically different strategic approaches that associations are taking to boost their membership and expand their influence, to promote their accreditation and education programmes, to develop and market services for new regions of the world, deal with ever-increasing competition, and of course to fulfill their organisation’s mission.

Moderator: Greta Kotler, CAE, Chief Knowledge and Strategy Officer, ASAE (American Society of Association Executives)
Speakers: Chip Deale, Head - Global Society Relations, CFA Institute; Helga Severyns, Senior Director, UITP (International Association of Public Transport); Luc Hendricx, Director, IDF (Congresses and Governance, International Diabetes Federation)

How to Decide Where to Hold Your International Congresses

Location: Room Illusion 1 & 2

Do you have a rational, professionally-designed decision-making process for analysing where to hold your future events, and are you aware of every factor that potentially influences how the decision is made? If so, you’re in a minority within the association community! Using ICCA’s recently updated framework document on this subject as an agenda for group discussion, this session will generate and share great ideas about how to make the decision-making process more efficient, transparent, and in alignment with the strategic objectives you set for your most important meetings.

Moderator: Martin Sirk, CEO, ICCA (International Congress & Convention Association)

Leveraging Conference Content Online

Location: Room Illusion 3

Your meeting might only take place for three or four days, but your association’s members increasingly want to have access to the valuable content throughout the year, whether they are able to attend the meeting or not! This session explores ways in which data, ideas, and full meeting sessions can be captured, shared, co-created, and archived for the maximum benefit of all of your members. New technological solutions will of course be highlighted, but the conceptual issues surrounding how to effectively deal with overwhelming mountains of data will also be debated. The presentation will also look at leveraging content value from a revenue generation and association development point of view.

Speaker: Pol Van De Perre, Association Director, MCI Brussels

Excellence in Management: Wie wird ein Verband erfolgreich. Wieso ist Transparenz und Prüfung von Messgrössen bei Verbänden wichtig.

Raum: Room Specktrum 1&2

Interne- und externe Transparenz ist heute notwendig um im eigenen Verband genug Dynamik zu erzeugen und dadurch der wachsenden Konkurrenz standzuhalten. Es wird aufgezeigt, dass durch die Analyse und Gestaltung von Prozessen und Kennzahlen der Arbeitsaufwand um 20-50% reduziert werden kann. Die gewonnene Zeit kann für das Generieren von neuen Dienstleistungen für Mitglieder eingesetzt werden. Im Workshop wird auf folgende Punkte eingegangen:

Stichworte: TQM, Lean Management, Organizational Slack, mbo+mbe, strukturelle Redundanz, KEF und CCP. Beispiel: Das Freiburger Management Modell in der Praxis eines AMC's.

Referent: Mike Iliopoulos, Account Director Institutional Division Zürich, MCI

Coffee Break

Location: Congress Centre Foyer

Convention 2020 Research Snapshot - The Future of Association Meetings

Location: Harmonie Hall

In this snapshot session, Rohit Talwar will share some of the critical highlights and implications for association meetings arising from the first phase of the Convention 2020 research programme. He will discuss the evolving needs of association event attendees, the challenges for association event design and the implications for event business models and  funding. He will also highlight practical examples of how associations are already transforming their events in response to these emerging challenges and opportunities.

Speaker: Rohit Talwar, CEO, Fast Future Research

Round-Table Discussions: Delegates discuss two subjects of their choice during the session.

Location: Harmonie Hall

View the roundtable topic descriptions.

Evening Reception at the Westin Grand Hotel, Frankfurt.
Meet old and new friends at the enormously popular Association Evening reception. (Bus transfers are provided.)

ICCA Morning Seminar: The impact and implications of the Iceland volcano eruption

Location: Room Seminar, Level 9.2, Hall 9, Messe Frankfurt

Was your business or event directly hit by the ash clouds that closed down European airspace? Did you find practical solutions to the massive challenges that occurred? What changes are you putting in place for future events, for your insurance and risk assessment plans, for your marketing messages? What do you think are the longer term implications for our industry? What needs to be done better next time there is an incident like this? ICCA members whose businesses were impacted by the recent dramatic events will share their experiences and viewpoints and will lead general Round Table discussions between suppliers and meeting planners.

Speaker: Martin Sirk, CEO, ICCA; Henrik von Arnold, Stockholm Convention Bureau; Sus Nygaard, SAS; Patrick Delaney, Ovation/MCI; Juane Jose Garcia, Viajes Iberia; Anja Wimmer, European Wind Energy Association; Steve Powell, IHG; Ed Pugh, Hiscox and Anna Valdimarsdottir, Iceland Convention & Incentive Bureau

GCB Seminartage: Change Management im Verband - Erfolgsfaktoren für eine effektive Steuerung von Veränderungsprozessen

Raum: Room Genius, Level 9.1, Hall 9, Messe Frankfurt

Der operative Erfolg von Prozessen in Verbänden hängt im Wesentlichen vom Zusammenspiel dreier Faktoren ab: Die richtigen Prozesse, in denen die richtigen Menschen am richtigen Platz arbeiten. Wir leben in einer Welt stetig wachsender Komplexität, immer höher werdender Marktgeschwindigkeit, veränderter Kommunikation, jedoch auch die steigende Sensibilität der Mitglieder sind äußere Faktoren, die Verbände zunehmend zu regelmäßigen Veränderungen führen.

Mit jeder Veränderung gerät die Balance im Zusammenspiel dieser Faktoren in Gefahr. Ob es Krisen sind oder scheinbar „kleine Veränderungen“ der Strukturen und Abläufe, die Organisationen müssen diese Veränderungen professionell gestalten und den laufenden Betrieb möglichst wenig belasten, um weiterhin erfolgreich zu sein.

Referent: Prof. Dr. Uhrmacher, BVBC

GCB Seminartage: Sponsoring! Erfolgreiche Finanzierungsmöglichkeiten für Verbandsmedien und Veranstaltungen

Raum: Room Genius, Level 9.1, Hall 9, Messe Frankfurt

Das alltägliche Verbandsgeschäft wird nicht leichter. Mitgliedsbeiträge lassen sich kaum mehr erhöhen, aber die Ansprüche der Mitglieder sind größer den je. Durch kluge Gesamtkonzepte von strategischen Partnerschaften über Veranstaltungspartnerschaften bis zur Bereitstellung von bezahlten Dienstleistungsverzeichnissen lassen sich hier eine Menge rentabler Projekte realisieren. Was aber ist zu beachten, damit der Verband seine Neutralität gegenüber Geldgebern behält und trotzdem zusätzliche Einnahmen realisieren kann? Welche Vorraussetzungen sind für erfolgreiche Geschäftsbeziehungen notwendig und was sollte man niemals tun? Anhand von Fallbeispielen und Checklisten gibt der Referent einen tiefen Einblick in des Sponsoringgeschäft und schafft die Basis über die eigene Vermarktung entscheiden oder diese optimieren zu können.

Referent: Volker Zanetti, Zanetti Altstoetter und Team GBR

ASAE Morning Seminar: A Conversation with Association CEOs

Location: Room Motiv, Level 9.1, Hall 9, Messe Frankfurt

The economic downturn and other changes have caused reflection and doing things differently in associations. Join this conversation between two CEOs – one from Europe and one from the US - and learn how the economic downturn has affected them, what issues they are facing and how they are staying relevant and preparing for the future.

They will examine other key areas, including effective ways to engage volunteers, the importance of multi-cultural skills in a global economy, using and assessing social media, and taking pride in association work. This will be an interactive session with opportunities to ask your questions of these CEOs.

Speakers: Isabel Bardinet, CEO, European Society of Cardiology; and Janice Lachance, CEO, Special Libraries Association

PCMA Morning Seminar: PCMA Idea Exchange

Location: Room Dialog, Level 9.2, Hall 9, Messe Frankfurt

What do YOU need now? Ideas to reduce costs? Contract negotiation tips? Attendance building ideas? Whatever your challenge, this is your opportunity to participate in a lively idea swap. Questions and answers will be shared with the entire group, so we’ll provide index cards for you to jot down the best ideas you hear. Bring your best questions to this informal environment where you can network and share ideas.

Speakers: Claire Smith, Vice President of Sales & Marketing for the Vancouver Convention and Exhibition Centre