Cross Cultural Skills
Building trusting relationships across borders and more business through better communications.
IMEX partners with world experts Richard Lewis Communications to enhance multicultural communication and understanding in the meetings and incentive travel industry.
Joanne Webster, Senior Trainer and Account Manager, Richard Lewis Communications will lead a seminar titled 'Persuasive Communication and Negotiation across Cultures'. Recognising that communicating persuasively and negotiating a result that satisfies all parties is even more of a challenge across cultures. In this session, attendees will learn how a model of culture (the Lewis Model), can be a useful way of preparing to get your ideas across persuasively to people who think, behave and communicate differently from you.
Joanne will also lead the 'Culture Active' campfire sessions to help delegates gain an insight into their own cultural profile and what it means for their daily work in the MICE industry.
For the full seminar programme visit Seminars.
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Richard Lewis Communications is the world's foremost training organisation combining cross-cultural, communication and language skills in its programmes. The chairman, Richard D Lewis, is internationally recognised as a leading authority on cross-cultural issues and was awarded PATA 'Personality of the Year' in 1999 for his 'extraordinary work' in this area. In addition, he was knighted by President Ahtisaari of Finland in March 1997 in recognition of his services in the cross-cultural field relating to the training of Finnish Ministries for EU entry (1995) and the EU Presidency (1999). He works frequently with the travel industry, most recently in Madrid and Helsinki. |
The Lewis Model is widely accepted as definitive in categorising and analysing cultural differences.
Culture Active
IMEX has joined with MPI (Meeting Professionals International) and MCI, the foremost pan-European association, communication and events management group - to support the Culture Active Tool for the meetings industry - developed by Richard Lewis Communications.
