Association Day


Monday 14 May 2018

Host Venue: To be confirmed

The day before IMEX opens, this free event is designed exclusively for association professionals. Researched and re-designed for 2017 to focus on the greatest challenges facing associations across the world.

Carry on conversations after Association Day at the much-loved networking reception, Association Evening hosted by Marriott Frankfurt.

More programme details coming soon.

Open to association professionals only

There are two ways to attend Association Day - either as a hosted buyer or as a visitor buyer.

Entry to Association Day is by registration only and is free of charge. Contact Natasha Richards for more information.

Association Day Programme from 2017

AMC-focused education, 10:00–13:00

Start your day with exclusive association management company-focused education, brought to you by AMCI, covering building successful relationships with client staff members, data protection and non-technical innovations. View the full programme 


Association Management Stream 


Meetings and Events
Stream A


Meetings and Events Stream B 

12:30- 13:35

Registration and lunch


Registration and lunch


Registration and lunch


Chairman’s opening remarks

Susan Robertson, CAE
EVP, ASAE/President, ASAE Foundation


Chairman’s opening remarks

Ksenija Polla, Director Association Relations, ICCA


Chairman’s opening remarks

Nikki Walker, Global VP, Association Management & Consulting, MCI Group


How to deliver your strategy in turbulent times

• The impact of the political and economic landscapes on association management

• The importance of becoming the voice of your industry and representing your sector during challenging times

• Aligning your board and members to stay relevant


Florence Bindelle, Secretary General, European Issuers


Keynote: Why simple is smart 

• Simplicity helps us make choices, save time and ultimately drive the bottom line

• Case study examples on how associations can use the power of simplicity to navigate the ever-growing complex challenges they are facing in today’s crazy world

• Examples of how associations can add value rather than complexity 


Philip Davies, President EMEA, Siegel & Gale


Top tips for effective programme and content development

• How to ensure that your event programmes are well balanced and reflect the learning needs of your members

• The importance of researching with members

• How to get the best speakers for your events

• Pros and cons of using a programme committee

• How to generate new topics and deliver more events for your association


Tracy Bury, Director of Professional Policy, World Confederation for Physical Therapy
Christine Gouillard, Head of Congress Account & Scientific Programmes, European Society of Cardiology


Finding your special purpose: how to create and implement an engaging membership strategy

• How to gain governance buy in when developing your membership strategy

• The importance of involving members when planning

• Making the benefits of membership clear and distinctive

• Realising the vision - converting the strategy into excellent services for members


Lee Davies, CEO, Chartered Institute of Patent Attorneys, Chair & VP, Institute of Association Management 



Panel discussion: Developing partnerships with convention bureaux to create limelight for your association

• How to work in partnership with convention bureaux to create legacy for your events

• The importance of communicating your strategic objectives with convention bureaux for a better outcome

• Aligning your organisation with a convention bureau to engage the local business community in your sector

• Understand how convention bureaux can help you build a successful event


Juliane Leyva Gonzalez, Congress Manager, European College of Sport Science
Roy Palmer, Executive Director, Association of International Seafood Professionals
Aileen Crawford, Head of Conventions, Glasgow Convention Bureau
Bettina Reventlow-Mourier, Interim Convention Director, Wonderful Copenhagen

Moderated by:

Martin Sirk, CEO, ICCA


Case study: How to attract and retain more sponsors

• How to identify and approach new sponsors

• How to sell without a sales team – marketing and branding your association to promote reputation and value

• What to put in sponsorship packages to entice new sponsors and keep existing sponsors coming back for more

• Developing long term commercial partnerships that extend beyond single event sponsorship


Jason Cole, Commercial Director, British Bankers’ Association
Fay Jenkins, Sponsorship Director, GSMA
John Schlaefli, Global Commercial Director, FIPP


Networking coffee break 


Networking coffee break 


Networking coffee break 


How to engage the future generations of members to drive growth

• How to target and segment the future generations of membership for your association

• Understanding the behaviour patterns of the younger generations to customise your marketing

• Driving member engagement on a global scale


Kayleigh Wainwright, Head of Membership and Youth Engagement, UK Youth


Panel discussion: Trends in meeting formats and designs - how to create innovative sessions

• Experimenting with event formats to create innovative events that keep your members coming back for more

• How to maximise member engagement and participation at your events

• How to be innovative on a budget

• The role of technology in enhancing attendee engagement


Annalisa Ponchia Baccara CMP CMM, Chief Executive Officer, European Society for Organ Transplantation (ESOT)
Danielle Saris, Event Manager, European Association of Geoscientists and Engineers (EAGE)
Mariska van der Veen, Executive General Manager, World Glaucoma Association (WGA)

Moderated by:

Elling Hamso, Managing Partner, Event ROI Institute


How can associations make their events more sustainable?

• Why create sustainable events?

• The importance of embedding sustainability as a core value for your industry

• Planning and implementing a sustainable event

• The importance of engaging your attendees and suppliers to make sustainable choices

• Measuring the success of your sustainability efforts and the value generated for your association


Roger Simons, Regional Sustainability Director, MCI Group
Charlotte Balling, Former Event Manager, Danish Maritime Days

16:30- 17:15

Volunteer management as a critical organisational competency

• Why volunteerism and engagement still matter

• Assessing and shaping volunteer culture

• Sustaining a healthy volunteer lifecycle

• Volunteer management for international initiatives and partnerships


David Gammel, Executive Director, Entomological Society of America
Michael Feenan, Executive Director, MENSA International


Case studies: Creating and communicating legacy impacts of your association and your meetings 

• Meetings that leave a legacy build a world-class reputation for your association

• Calculating, researching and shouting about the positive societal impact of your meeting

• Inclusivity as a strategy – patients; minorities; delegates from developing regions; young future leaders; experts from other fields

• Announcing a new financial grant programme to recognise excellence in this area


Davi Kaur, Head of Congress Unit, European Cancer Organisation
Venus Ilagan, Secretary General, Rehabilitation International
Prof. Dr. Andry Vleeming, World Congress on Low Back and Pelvic Girdle Pain

Moderated by:

Paul Vallee Managing Director, BestCities Global Alliance


Workshop: Negotiating global hotel contracts

• How to negotiate the best venue deals for your events and where the biggest savings can be made

• Developing effective relationships with venue partners for long term gain

• The importance of understanding the small print: what to look out for in contract terms and conditions and how to mitigate risk

• Understanding cultural differences when negotiating international venue contracts


Fiona Paterson, Director, Event Operandi


Discussion and round-table debate: Small association management

• How to communicate with members effectively with limited resources

• Managing relationships with key stakeholders effectively to influence change and drive innovation

• Social media for small associations

• Managing time and prioritising your workload


Annalisa Ponchia Baccara CMP CMM, CEO, European Society for Organ Transplantation (ESOT)


Round-table discussion: dealing with international cultural issues

• Understanding different business etiquettes and customs across the world

• How to build effective partnerships with international stakeholders and suppliers



Round-table discussion: Small association – managing events with a small events team

• How to plan and execute events with limited human resources

• Selling sponsorship without an events team

• Programme planning and support

• Prioritising your workload effectively


Wrap up


Wrap up


Wrap up


Transfer to Association Evening 


Transfer to Association Evening 


Transfer to Association Evening 

19:00- 22:00

Association Evening


Association Evening


Association Evening

Association Evening

Venue: Marriott Frankfurt

The networking evening on Monday 14 May from 19:00 is exclusively for association professionals to meet with the industry’s top suppliers - our exhibitors! Together, Association Day and Association Evening are an invaluable way to start your IMEX experience. 

Contact Natasha Richards to find out more.

The Association Day programme is so much more elaborate, and the new streams all sounded so interesting and relevant. The content is inspiring and definitely outside of the box. I’m always looking for support with innovation, and IMEX Association Day provides the perfect opportunity to get new ideas.

Danielle Michel, Director Corporate Programme, Airports Council International European Region, Belgium