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Hosted Buyers

Statistics 2012

Please note that multiple answers are possible in sections marked with an asterix.

Hosted Buyers by Nature of Business

Incentive house / agency

Corporate client

Association meeting planner

70%

20%

10%

 

 

 

Hosted Buyers by Type of Event*

Conference / meeting

Incentive travel

Staff training / seminars / team building

International convention
Business travel

Product launch

Social / special / sports events

Exhibitions

Corporate hospitality

86%

695%

58%

47.5%
47%

40%

35.5%

33%

28%

 

 

 

 

 

 

 

Hosted Buyers by Industry Sector*

Travel / tourism

Pharmaceutical / medical / chemical

Electronic / communications / IT

Financial / insurance / banking / legal

Automotive

Engineering / building / industrial goods

Food / beverage / tobacco

Sports / sporting events

Cosmetics

Media / publishing


46%

30%

23%

22%

15%

14%

13.5%

13%

10%

10%

 

 

 

 

 

 

 

Hosted Buyers by Responsibility*

Recommend

Plan / organise

Research

Final decision

65%

61%

56.5%

40%

 

 

 

 

Hosted Buyers by Position

Account / event manager

Director / senior management

Chairman / CEO / MD

Owner / partner

Executive / PA

Secretary

35%

29%

17%
12.5%
5 %
1%

 

 

 

 

 

Hosted Buyers by Average Attendance at International Events

1 - 50
50 - 250
250 - 500
500 - 1000

1000+

25%
48.5%
13%
6 %

7.5%

 

 

 

 

Hosted Buyers by Number of International Events per Year

1 - 10
10 - 50
50+
47%
37.5%
15.5%

 

 

 

Hosted Buyers by Annual Budget for Meetings/Incentives

Up to $100,000

$100,000 - $250,000
$250,000 - $500,000
$500,000 - $1 million
$1 million - $5 million
$5 million +

10%

14%
15%
19%
26.5%
15.5%

 

 

 

 

Hosted Buyers by Country

Germany
UK

USA

Russia
France

Italy

Switzerland

Belgium

Spain

Netherlands

Poland

Brazil

China

Sweden

Austria

Sweden

Canada
Other

16.5%

10.5%

9.5%

8%

6.5%

5%

4%

3.5%

3.5%

3.5%

3%

3%

2.5%

2%

1.5%

1.5%

1.5%

16.5%

Hosted buyers attended from long-haul destinations including Argentina, Australia, Brazil,

Canada, Chile, China, Colombia, Dominican Republic, Egypt, Hong Kong, India, Israel,

Japan, Jordan, Kuwait, Malaysia, Mexico, Panama, Philippines, Singapore, South Africa,

South Korea, Taiwan, Thailand, United Arab Emirates, Uruguay and the USA.

Long-haul buyers accounted for 25% of the hosted buyers at IMEX 2012.

 

Product Areas Hosted Buyers are Interested in*

Airline

Car rental

City tourist offices

Conference venues/centres

Convention & visitor bureaus

Cruise lines

Destination management companies

Education providers/training

Event management specialists/PCOs

Exhibition centres

Hotels/hotel chains

Incentives/team building suppliers

Luxury trains

National tourist offices

Publications

Regional tourist offices

Service providers

Special event venues

Technology providers

Trade associations

Transportation companies

29%

10.5%

20%

54%

43.5%

21.5%

57%

15%

31%

20.5%

72.5%

51%

24.5%

20%

5%

17%

15.5%

42%

15%

9.5%

23%