Meetings Under the Microscope
Stand G680
The Participant, The Meeting, The Toolkit, Presentations
Look beyond meeting logistics.
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You’ve sourced the ideal destination |
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Negotiated hard with hotels and airlines |
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Sourced the perfect DMC |
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You are within budget |
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Everything is organised seamlessly. |
Your work is done... or is it just beginning? Whilst logistics are crucial to the success of an event, many event organisers are guilty of overlooking the heartbeat of an event – the content.
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"IMEX looks beyond logistics."
Maarten Vanneste CMM, President & CEO Abbit Meeting Support and author of ‘Meetings Architecture, A Manifesto’
The 'Meetings Under the Microscope' initiative aims to assist planners in achieving the objectives of their events ensuring a positive perception of their meeting.
Give yourselves a competitive advantage by taking ownership of meeting content to drive, create and increase ROI.
By focusing on the content side of meetings, Meetings Under the Microscope encourages meeting planners to look beyond the hospitality and logistics of a meeting to the substance, and ultimately, the delegate experience which is crucial to a meeting’s success and return on investment.
Numerous Meetings Under the Microscope seminars took place on the Professional Development and Innovation Pavilion at IMEX 2009 which challenged visitors to think about the substance of an event when identifying objectives, designing, executing and assessing their meeting. Topics on this vast subject included:
The Participant
- How to help delegates get in to the most appropriate mindset prior to the event for an exceptional meetings experience
- Explore what emotional state delegates may find the most appropriate to be in
- Examine how much of an impact the meeting environment (layout, room temperature, colour, smell etc.) has on the delegate's experience
- Explore how delegates widely varying dispositions can affect their experience and learn how to engage with the whole audience.
- Understand the influence diet has on delegates and how the breakout sustenance can be used to help delegates recharge for the sessions ahead
- Focus on the importance of catering for each of the human senses and learn how they create the perception of the event
The Meeting
- Identifying meeting objectives
- Designing the meeting based on those objectives
- Executing the meeting based on the design
- Latest facilitation techniques
- Assessing the results: ROI
The Toolkit; directory of suppliers
In May IMEX will launch a toolkit containing details of suppliers who offer a service aimed at assisting planners to realise meetings objectives in terms of learning, motivation and networking.
This toolkit will be available on the Meeting Support Institute website – ‘your open source for meeting tools, Meeting Architecture, meeting design and meetings support’. The MSI website, already committed to supporting meeting effectiveness, offers planners an advanced search function allowing you to make specific searches on your topics of interest whether this is related to pre, during or post event objectives.
The toolkit of suppliers will be launched in May 2010; in the meantime, please feel free to search the Meeting Support institute website for inspiration for your next meeting at: http://www.meetingsupport.org/mum
Meetings Under the Microscope Presentations
There were eleven Meetings Under the Microscope presentations which took place on the Professional Development and Innovation Pavilion at IMEX 2009.
