Meetology®

Following its launch last year at IMEX in Frankfurt the Meetology® Group were pleased to team up with IMEX this year to investigate the psychological differences between face to face and virtual meetings.

The Meetology® Group’s team of consultant psychologists have created a simple experiment, the results from which it is hoped will help prove the benefits of meeting face to face. A Meetology® Laboratory was located on the show floor, manned by two Psychologists, Dr Jon Sutton a Chartered Psychologist and Associate Fellow of the British Psychological Society and Dr Paul Redford a Chartered Psychologist who specialises in psychometric measurement and applied research into innovation and creativity.

All IMEX visitors were encouraged to visit the stand to take part in the short experiment that lasted no more than 10 minutes to investigate the differences we experience when meeting face to face or virtually.

          Dr Jon Sutton                  Dr Paul Redford       

What is Meetology®?

Meetology® is a term used to describe the study of the sciences affecting human behaviour and performance at meetings. The Meetology® Research Institute collects, organises and disseminates the latest scientific research affecting human behaviour and performance at meetings via its website. The short term goal of the institute are to offer those who organise or attend meetings access to relevant scientific research that affects the behaviour and/or performance of the meeting participant.

It was founded by Jonathan Bradshaw and is supported by a team of behavioural psychologists led by Chartered Psychologist Dr Jon Sutton who has been a leading figure in the dissemination of pure and applied psychology for more than a decade.

For more information visit www.meetology.com. If you have any queries please contact Jonathan Bradshaw, Founder, The Meetology® Research Institute, info@meetology.com