Power of 10 Research Study

IMEX released the Power of 10 research study to mark its 10th Anniversary in 2012. The research sheds new light on what the next 10 years might have in store, and looks back over the last decade to capture the most important events and changes that have had the greatest impact on the industry and the professionals working within it.

The study was conducted by Fast Future Research who ran the highly acclaimed Convention 2020 study on the future of business events.

View the press release.

the Power Of 10 Study - Executive Summary

the Power Of 10 Study - Executive Summary - Insights and Key Challenges

Reports

The IMEX Power of 10 Study - Executive Summary

The IMEX Power of 10 Study - Executive Summary - Insights and Key Challenges

Sponsors

We thank our Power of 10 sponsors who have worked with the IMEX Group since IMEX's inception.

Inge Hanser, Managing Director of CPO HANSER SERVICE GmbH

"Over the last 10 years the global meeting industry has gone through tremendous changes caused especially by international happenings like the financial crisis, force major events such as the volcanic eruption in Iceland, the Arab Spring revolution, the development in IT and multimedia etc. We had to learn how to cope with these situations and also had to become more flexible than ever before. We need a strategic foresight to be more and more prepared for the unprepared – one of the reasons to support this necessary project. CPO has been the logistical partner of IMEX Frankfurt since its inception."

Jutta Weisbrod, Director Frankfurt Convention Bureau

"We wholeheartedly support this study because we understand the importance of permanent reviewing and monitoring of the meetings industry, which has been developing so rapidly over the past few years. Frankfurt is very proud to have been the IMEX host city for so many years too. I still remember when Ray Bloom first came to Frankfurt and introduced a new project to the partners in the city, which at that time was called "the Frankfurt Project". Back then, everyone was excited about the arrival of IMEX in Frankfurt and, at the same time, curious about what IMEX would mean to the city and how it would develop in the future. Today, IMEX is closely linked to Frankfurt am Main, providing great business opportunities to all the partners of our city."

Matthias Schultze, Managing Director of the GCB German Convention Bureau

“We are living in a time of constant change. This also holds true for the meeting industry. Therefore it is all the more important that we recognise and analyse early enough those future trends and developments which influence the industry. The IMEX Power of 10 study will help the industry to facilitate the planning of marketing activities and will lead to bigger success for the global meetings industry. We are delighted to be able to support IMEX with this new research. The GCB has been the strategic partner of IMEX - as well as the organiser of the Germany stand and the German seminars - since the exhibition’s launch.”

Axel Nissler, Director Partner & Guest Trade Shows of Messe Frankfurt

"Messe Frankfurt is always a staunch supporter of any research that advances the exhibition and meetings Industry. Given the lack of meaningful research data, we are really looking forward to the insights developed by the thought and business leaders inside and outside the meeting industry through this new study. These insights will help us to incorporate the very latest trends and future business opportunities into our own strategic planning process. We are also delighted to take this chance to celebrate the fact that Messe Frankfurt has been a strategic partner to IMEX since the exhibition´s inception."