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Corporate Meetings: Head to Head

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Speakers: Larry Head, Debbie Donaldson

Moderator: David Kliman


Diageo v Grass Roots Live Webinar: Thursday 5 November 2009

 Watch the recorded webinar above
 
Case Study - Diageo/Guinness 250th Anniversary Celebration
Case Study - Grass Roots/Phones4U 'Perceptions vs Experience'

 

View the April webinar: Corporate Meetings, Opportunities & Future Growth Prospects

The Background

Last year IMEX and JMIC (Joint Meetings Industry Council) launched Meetings for Success. This forceful new initiative is designed to support high level corporate meeting planners and directors at a time when they are under more pressure than ever to demonstrate the commercial value of live meetings and events, and their measurable impact on the corporate bottom line.

This new webinar series will bring together senior meetings industry professionals in a facilitated, live 'head to head' discussion - to discuss and explore the key issues and challenges they now face in their respective sectors:

  • What are their biggest challenges? 
  • How are they communicating success to internal stakeholders?
  • How are meetings and events now contributing to the corporate mission, strategy and objectives?
  • What and where are the new opportunities and what can the meetings industry do to help?

 

Larry Head, Global Director of Events for Diageo and Debbie Donaldson, Global Development Director from performance improvement organisation, Grass Roots, will each discuss and explore the key issues and challenges they now face in their respective sectors. David Kliman, founder of The Kliman Group and former international Chairman of MPI will facilitate.

We will also ask what advice they have for others in similar executive positions and where the big wins are now to be had.

The insight and knowledge provided by these "Head to Heads" will help corporate executives and also provide valuable strategic guidance for meetings industry suppliers including agencies, destinations and associations.

 

“Essential viewing for all suppliers and corporate meetings managers who are looking for a balanced viewpoint on the prospects for our industry”

Martin Sirk, CEO, ICCA

About the Speakers
 
Larry Head, Global Director of Events, Diageo. Larry was promoted to his current position in 2007, having worked in the marketing and event departments of Diageo and Heublien for the previous 12 years. In this role, Larry took over 900 senior leaders of the business through 14 events in seven countries and was responsible for the implementation and execution in the DLPP - the largest internal programme of its kind ever run at Diageo. In June 2009, Larry was seconded to the Guinness Global Brand team for the Guinness 250th Anniversary Programme - a global series of celebrations for which Larry was responsible for directing and hosting hospitality for over 2,000 invited VIP guests. Read more
 
Debbie Donaldson, Global Development Director, Grass Roots. Debbie has worked in the live communications and event management industry since 1980, having graduated with a degree in Economics. Debbie joined Grass Roots UK in 2006 as Client Services Director with responsibility for developing new business and key account management for the whole portfolio of Grass Roots’ performance improvement services; as well as managing the Events division. In July 2009 Debbie was appointed Global Development Director of the Meetings, Events and Communications division of Grass Roots. She has responsibility for growing this area of the business throughout the Grass Roots network of 16 countries – this includes product development, global account management, global marketing and healthcare sector growth. Read more
 
 
Moderator: David Kliman, President, The Kliman Group. David is a former Chair of Meeting Professionals International (MPI) and has served as a delegate on the White House Conference on Travel and Tourism. He co-chaired the MPI/PCMA (Professional Convention Management Association) Tomorrow's Summit Conference and has served on MPI's Multi-Cultural Initiative committee.  In 1999 he was awarded MPI’s International Planner of the year. David's opinions and perspectives are widely sought after by hospitality and travel industry organisations seeking a strategic understanding of market trends and customers' needs.
 

Future Webinars

The next webinar will take place on Wednesday 3 March 2010 at 16:00 GMT (17:00 CET, 11:00 EST, 10:00 CST, 08:00 PST). More details will be available here in soon. To register your interest in attending future webinars, please contact rachel.james@imexexhibitions.com