Purposeful Meetings

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Introducing a new IMEX talking point every year

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To give our education programme an even stronger focus and a yearly refresh, we're introducing an annual talking point giving you the chance to explore a single, emerging or important trend in depth, and from a number of different angles. Our 2017 talking point is ‘Purposeful Meetings: How to plan with deeper meaning, innovation and insight in mind’.

Some meetings and events can feel overwhelming, unexciting or unhealthy. Purposeful meetings are exactly the opposite - engaging, inspiring and enjoyable with long-lasting, positive outcomes. Planned with specific outcomes and attendee behaviours in mind, they prioritise these five aspects:

  1. Meeting design for the human experience
  2. Behavioural science
  3. Health and wellbeing 
  4. Leaving a positive legacy
  5. Technology

Our talking point will give direction to our education programme but it won’t dominate all content. We’ll continue to deliver education under our 10 tracks.


The full programme of events will be published here soon. In the meantime we're excited to announce that we're partnering with the EventCanvas.org Foundation to allow you to undertake Event Design Certification free of charge at IMEX. Design thinking and knowledge is a powerful tool for any purposeful meeting planner, and gaining this certification will give you a true competitive advantage, whether you work in-house, for an agency or independently.

White paper

We've commissioned a Purposeful Meetings White Paper in partnership with PSAV. We'll reveal the results at a keynote at IMEX this year - details to follow soon.

Interview with our CEO, Carina Bauer

Read the inside story of how our Purposeful Meetings Talking Point came about in this blog interview with our CEO, Carina Bauer.


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For more information please contact our Knowledge and Events team.  

Any event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point.

Carina Bauer, CEO, IMEX Group