Introducing a new IMEX talking point every year
To give our education programme an even stronger focus and a yearly refresh, we're introducing an annual talking point giving you the chance to explore a single, emerging or important trend in depth, and from a number of different angles. Our 2017 talking point is ‘Purposeful Meetings: How to plan with deeper meaning, innovation and insight in mind’.
Some meetings and events can feel overwhelming, unexciting or unhealthy. Purposeful meetings are exactly the opposite - engaging, inspiring and enjoyable with long-lasting, positive outcomes. Planned with specific outcomes and attendee behaviours in mind, they prioritise these five aspects:
- Meeting design for the human experience
- Behavioural science
- Health and wellbeing
- Leaving a positive legacy
Our talking point will give direction to our education programme but it won’t dominate all content. We’ll continue to deliver education under our 10 tracks.
We've commissioned a Purposeful Meetings White Paper in partnership with PSAV. The research authors are: Dr Amanda Cecil, PhD, CMP, Associate Professor and Chair, Indiana University, School of Physical Education and Tourism Managment (PETM) and Janet Sperstad, CMP, Program Director, Meeting and Event Management at Madison College, US.
We'll reveal the initial White Paper results at our purposeful meetings research keynote at IMEX on Wednesday 17 May at 9am.
- Learn what a purposeful meeting is and how it is the future of event strategy and planning.
- Explore the five pillars of a purposeful meeting and their role in creating success for your attendees and stakeholders.
- Get a preview into initial research findings on purposeful meetings.
We interview Janet Sperstad
As a prelude to our new industry white paper on Purposeful Meetings, we talked to Janet Sperstad, CMP, Program Director, Meeting and Event Management at Madison College who is leading this research paper with Dr Amanda Cecil and will present initial findings in a revealing keynote at IMEX in Frankfurt on Wednesday 17 May. Read our interview here.
Interview with our CEO, Carina Bauer
Read the inside story of how our Purposeful Meetings Talking Point came about in this blog interview with our CEO, Carina Bauer.
For more information please contact our Knowledge and Events team.
Any event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point.Carina Bauer, CEO, IMEX Group